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Viewpoints Blog
Through Member collaboration, MCRA helps drive performance improvements, deliver exceptional service, transform care, and champion the health and wellbeing of the communities we collectively serve.
MCRA and NYHPA Partner to Spark Meaningful Industry Conversations
The Managed Care Resource Alliance (MCRA) has partnered with the New York Health Plan Association (NYHPA) to launch a new educational series focused on the operational, regulatory, and strategic challenges facing health plans. Through peer-driven discussions and real-world case studies, the series highlights practical solutions and industry-leading insights.
Jan 20
Don’t Fly Blind: How Payers Can Balance HIPAA Compliance and Marketing Performance
Healthcare marketers are facing an impossible choice: comply with privacy regulations and lose visibility or risk non-compliance to maintain performance. Freshpaint shares an alternative to strike the right balance.
May 18, 2025
Welcome Freshpaint to the Alliance
Welcome Freshpaint to the Alliance! Freshpaint enables payers to securely track and optimize the member journey while being HIPAA compliant.
Apr 8, 2025
MCRA Expands Digital Footprint through Partnership with Healthcare BizDev | Health Insurance Plan News
MCRA proudly announces its latest collaboration with HCBizDev, a renowned provider of comprehensive marketing solutions...
Feb 8, 2024
Driving Audience Engagement in the Complex Managed Care Marketing Landscape
In this Industry Leader Interview, o2kl discusses the topic "Driving Audience Engagement in the Complex Managed Care Marketing Landscape"
Jan 31, 2024
Elevate Your Prospecting for Exceptional Results with Lead Hero
MCRA has partnered with Lead Hero, a company utilizing technology to help organizations generate high-value leads through LinkedIn campaigns
Oct 3, 2023
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