MCRA and NYHPA Partner to Spark Meaningful Industry Conversations

The Managed Care Resource Alliance (MCRA) is excited to partner with the New York Health Plan Association (NYHPA) on a new educational series focused on the real challenges health plans are navigating today—and the practical solutions emerging in response.

At its core, this partnership reflects MCRA’s commitment to thought leadership that’s grounded in experience. Rather than abstract theory, these conversations are designed to bring health plan leaders together to share what they’re seeing on the ground: evolving regulatory expectations, operational complexity, digital innovation, and the growing need to balance growth with compliance and privacy.

Through this collaboration, MCRA and NYHPA aim to create space for candid, peer-driven dialogue across disciplines—marketing, compliance, privacy, legal, and operations—so plans can learn from one another and explore strategies that are already making an impact. The goal is simple: elevate the conversation, surface practical insights, and help plans move forward with greater confidence in a rapidly changing environment.

Session Recap: Privacy, Marketing, and Smarter Vendor Partnerships

The first session in the “Let’s Talk” webinar series featured MCRA Member, Freshpaint, along with Tom Armitage, Leader of Digital Marketing & Analytics at MVP Health Care. The session highlighted how Freshpaint’s privacy-forward infrastructure has empowered MVP to make faster, better-informed MarTech decisions—shortening vendor approval cycles, improving campaign performance, and driving measurable business outcomes. 

If you missed the webinar or would like to revisit the discussion, you can watch the full session on demand here: https://info.freshpaint.io/on-demand-compliance-as-a-growth-engine

MCRA looks forward to continuing this partnership with NYHPA and building on this momentum with future conversations that bring clarity, connection, and collaboration to the challenges facing health plans today.