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Viewpoints Blog

Through Member collaboration, MCRA helps drive performance improvements, deliver exceptional service, transform care, and champion the health and wellbeing of the communities we collectively serve.

Elevate Your Prospecting for Exceptional Results with Lead Hero

MCRA has partnered with Lead Hero, a business development company utilizing technology to help organizations generate high-value leads through LinkedIn marketing campaigns.

For Managed Care Organizations or Health Plan leaders seeking to refresh and reenergize their LinkedIn strategy, Lead Hero offers tailored solutions, providing the tools and knowledge to enhance one’s online presence, cultivate impactful connections, and maximize results.

Lead Hero helps leaders and sales teams build more profitable business relationships by strategically filling their pipeline with hard-to-reach, high-value leads.

“MCRA is committed to offering our members top-tier benefits to strengthen their business development efforts and position themselves as industry leaders. Lead Hero’s tailored approach to growing relationships and building connections through LinkedIn is the type of forward-thinking organization we are proud to partner with and offer to our members.” —Rebecca Preslar, MCRA Marketing Manager

MCRA members recently participated in a workshop highlighting best practices on LinkedIn. Lead Hero’s VP of Business Development, Christine Roth, presented the power of a LinkedIn marketing approach through building relationships using a proven Invite-Message-Content strategy.

“We're excited about our collaboration with MCRA and to bring our marketing services to their members. When you partner with Lead Hero, you're not just receiving a service – you're gaining a strategic partner committed to optimizing your LinkedIn presence, supercharging your prospecting efforts, and helping you achieve your business goals with exceptional ease and efficiency.” —Christine Roth, VP of Business Development

Visit to learn more about Lead Hero’s services or to take advantage of an initial consultation appointment.


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