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Viewpoints Blog

Through Member collaboration, MCRA helps drive performance improvements, deliver exceptional service, transform care, and champion the health and wellbeing of the communities we collectively serve.

Celebrating Recognition in the HIPN GTM 100

The healthcare payer and health-tech markets are changing rapidly, and success today depends on more than strong solutions. It requires smart go-to-market strategies, innovative partnerships, and a relentless focus on creating measurable impact. That’s why the HIPN GTM 100, a peer-driven recognition list from MCRA Partner, Health Insurance Plan News (HIPN) and HCBizDev, is such a meaningful honor.


The HIPN GTM 100 highlights organizations and leaders who are shaping the future of the payer ecosystem. This recognition reflects the voices of industry peers, plan leaders, and market feedback. Each company named to the list has demonstrated real momentum in innovation, partnership, and growth execution.


We are proud to share that the Managed Care Resource Alliance (MCRA) — along with several of our valued Members — have been included in this year’s GTM 100. This acknowledgment reinforces MCRA’s focus on developing innovative solutions that improve health plan performance, elevate member experience, and support the evolving needs of the healthcare industry.


Being recognized alongside such a strong group of innovators underscores the important role the Alliance and MCRA Members play in driving progress. It’s a testament not only to the solutions we bring forward but also to the collaborative spirit that defines our community.


Congratulations to all who were recognized! 

We look forward to building on this momentum and continuing to support breakthrough strategies in the payer and health-tech landscape.

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