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Viewpoints Blog

Through Member collaboration, MCRA helps drive performance improvements, deliver exceptional service, transform care, and champion the health and wellbeing of the communities we collectively serve.

MCRA Expands Digital Footprint through Partnership with Healthcare BizDev | Health Insurance Plan News

The Managed Care Resource Alliance (MCRA) continues its commitment to empowering Members with enhanced marketing and business development opportunities through strategic partnerships. MCRA proudly announces its latest collaboration with Healthcare Biz Dev (HCBizDev), a renowned provider of comprehensive marketing solutions tailored to engage a diverse global audience of health insurance plan professionals and industry influencers.


HCBizDev offers an array of marketing solutions designed to facilitate direct engagement between solution-oriented companies and key stakeholders in the health insurance sector. As the publisher of both Health Insurance Plan News (HIPN) and Healthcare BizEducation (HCBizEd), HCBizDev provides unparalleled access to health plans and insurers through its dynamic e-newsletters and robust social media channels.

"MCRA is confident its partnership with HCBizDev will enable MCRA Members to assert their positions as thought leaders and innovators within the healthcare landscape." —Rebecca Preslar, MCRA Marketing Manager

Leveraging its profound industry expertise and real-time monitoring of healthcare business developments, company announcements, and emerging trends, HCBizDev maintains the most actively cultivated health plan and insurer business intelligence data in the industry.

 

HCBizDev offers unparalleled reach and influence within the healthcare community with a distribution network spanning over 32,000 industry professionals. This includes 15,000+ health plan subscribers and 17,000+ additional industry colleagues, editors, reporters, and journalists.


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MCRA is confident that the partnership with HCBizDev will both bolster its communication efforts while also enabling MCRA Members to assert their positions as thought leaders and innovators within the healthcare landscape through HCBizDev’s multifaceted communication platforms.

 
To learn more about HCBizDev and its suite of innovative marketing solutions, visit:
 
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