Welcome Freshpaint to the Alliance

SERVICES PROVIDED TO THE MANAGED CARE INDUSTRY:

Healthcare Privacy Platform for Digital Marketing

Freshpaint’s Healthcare Privacy Platform helps payer marketers use the industry's best marketing tools while remaining compliant with a growing list of privacy regulations like HIPAA and state privacy laws. Freshpaint replaces non-compliant tracking technologies and governs the flow of protected health information to analytics, advertising, and website tools, allowing payer marketers to reach their audiences while maintaining privacy.

Compliance Without Compromise GA4 puts payers in a tough spot—choose between compliance or tracking. With Freshpaint, you don’t have to compromise. Preserve critical data insights without risking PHI exposure.

Own Your First-Party Data, Safely Google’s ecosystem isn’t built for HIPAA compliance. Freshpaint gives payers full control over first-party data, ensuring it stays protected while remaining actionable for analytics and marketing.

Simplified Compliance & Seamless Collaboration

Reduce compliance burdens and streamline privacy-first marketing to improve efficiency and performance across marketing, IT, and compliance teams.
Future-proof marketing strategies against evolving regulations.
Reduce legal and compliance roadblocks so marketing can execute faster without fear of violations. Smarter, More Efficient Customer Acquisition
Maintain and improve key customer acquisition metrics (like CPL) with secure and trackable advertising.
Reach high-value member segments despite increasing restrictions from ad platforms like Meta and Google.
Ensure marketing priorities aren’t deprioritized due to security concerns.

Why Freshpaint?

Freshpaint enables payers to securely track and optimize the member journey using industry-leading tools like Google Analytics and advertising platforms such as Facebook and Google—while maintaining full HIPAA compliance. Freshpaint ensures that payers can gain deep insights into campaign performance, member acquisition and member engagement without exposing PHI. By automating HIPAA-compliant tracking, we help health plans understand results in a clear, measurable way and optimize their digital strategies accordingly.

Products/Services:

Freshpaint Healthcare Privacy Platform: Freshpaint’s Healthcare Privacy Platform empowers healthcare companies to use the industry's best marketing tools while remaining compliant with a growing list of privacy regulations like HIPAA.
Make Google Analytics HIPAA-Compliant: Freshpaint makes current analytics tools HIPAA-compliant so clients can continue getting the insights they need to improve member experience. Freshpaint prevents all of the eighteen HIPAA identifiers from being shared with tools like Google Analytics while ensuring their clients get all the reporting they need to measure performance.
Make Digital Ad Platforms High Performance & HIPAA-Compliant: Freshpaint safeguards personal health information while helping achieve return on ad spend goals on Facebook, Google, and other ad platforms. need Installing ad trackers on a website will help get the most out of ad platforms like Facebook and Google Ads. Ad trackers can create issues for healthcare marketers by sending visitor identifiers and health information to platforms that aren't HIPAA-compliant.