GoodLife Media™ Part 3 | Say Hello to Personalized Communications

This white paper series comprises five segments. McLennan Masson created them to demonstrate the comprehensive capabilities of GoodLife Media™ through a pilot in the health industry with one of the U.S. top 5 payors. The pilot's focus was to validate the hypothesis that their level of personalization helps drive significant savings. If proved true, this would allow the payor to gain an acquisition and retention strategy for their Medicare Advantage plans.

Part Three | Published June 16, 2022 Say Hello to Personalized Communications in Healthcare:

In this segment, McClennan Masson describes their use of personalized communications that support an experience-of-one for every end-user delivered in an app-less interface through SMS and email. The solution includes a Health Content Library with sequential communications designed to optimize engagement based on your business' product offering.

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GoodLife Media™ is a precision communication solution made possible through users’ behavior, motivation & lifestyle data. We created a white paper, divided into 5 segments, to demonstrate the comprehensive capabilities of GoodLife Media™ through a pilot in the health industry with one of the U.S. top 5 payors. We will be releasing one part every two weeks with part one covering how we get to know patients motivation and lifestyle.


Next: Engagement Secrets: Nudge Theory Meets Edutainment.
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