Tier 1 Member
McClennan Masson is an Innovation Agency that delivers digital products and marketing programs for corporate clients using HCD and Agile practices. Our differentiator: the self-incubated GoodLife Media, a gap identification & closure solution made possible through whole person data. GoodLife Media presents the ability to collect whole-person data which enables more efficient identification and closure of gaps in care. All of which backed up by a digital product studio with strong innovation capabilities.
WHY McCLENNAN MASON and GOOD LIFE MEDIA?
McClennan Masson features strong past performance and proven ROI on initiatives for clients such as Humana and Carefirst BCBS.
MANAGED CARE SEGMENTS / LINES OF BUSINESS SERVED:
PRODUCTS / SERVICES:
GoodLife Media™ full suite: A gap identification & closure solution made possible through whole person data.
Components of GoodLife Media™:
Proprietary and time-tested card sorting game designed to collect individuals’ behavior, lifestyle, and motivation.
This activity has been introduced to large audiences of various ages, ethnic backgrounds, and profiles and has enjoyed strong completion rates (upwards of 80% in all implementations).
Deep integration of SDoH through Data Science. We use techniques such as machine learning for predictive modeling, next-best-action analytics, natural language processing of unstructured data, automated insight generation, and data mining across multiple data sets to maximize insights and stratify cohorts according to project goals.
Precision communications addressing a broad range of psychosocial (ie Depression), structural (ie, transport), clinic-based (i.e., no access, waiting times, etc.), and other barriers (i.e., stigma and others, alone or in combination). Additionally, we have created a modular content library that covers areas such as diabetes, blood pressure, healthy habits, and more.
Custom real-time Analytics Dashboard that delivers real-time intelligence around key performance indicators. The Analytics Dashboard can be accessed by
various users with various permission levels
and can be integrated with external platforms