This white paper series comprises five segments. McLennan Masson created them to demonstrate the comprehensive capabilities of GoodLife Media™ through a pilot in the health industry with one of the U.S. top 5 payors. The pilot's focus was to validate the hypothesis that their level of personalization helps drive significant savings. If proved true, this would allow the payor to gain an acquisition and retention strategy for their Medicare Advantage plans.
Part Two | Published June 2, 2022 How We Use Machine Learning to Stratify Patient Populations:
In this segment McClennan Masson discusses algorithms and technical skills employed to deliver deep user segmentation.
GoodLife Media™ is a precision communication solution made possible through users’ behavior, motivation & lifestyle data. We created a white paper, divided into 5 segments, to demonstrate the comprehensive capabilities of GoodLife Media™ through a pilot in the health industry with one of the U.S. top 5 payors. We will be releasing one part every two weeks with part one covering how we get to know patients motivation and lifestyle.