GoodLife Media™ Part 1 | Do You Know Your Patients'​ Motivation and Lifestyle?

This white paper series comprises five segments. McLennan Masson created them to demonstrate the comprehensive capabilities of GoodLife Media™ through a pilot in the health industry with one of the U.S. top 5 payors. The pilot's focus was to validate the hypothesis that their level of personalization helps drive significant savings. If proved true, this would allow the payor to gain an acquisition and retention strategy for their Medicare Advantage plans.

Review part one of a five-part white paper series created to demonstrate the comprehensive capabilities of GoodLife Media™ through a pilot in the health industry with one of the U.S. top 5 payors.


Part One | Published May 18, 2022 Do You Know Your Patients' Motivation and Lifestyle?

In this segment McClennan Masson describes a time-tested and device-agnostic card sorting game aimed at collecting end users’ behavior, lifestyle and motivation.

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GoodLife Media™ is a precision communication solution made possible through users’ behavior, motivation & lifestyle data. We created a white paper, divided into 5 segments, to demonstrate the comprehensive capabilities of GoodLife Media™ through a pilot in the health industry with one of the U.S. top 5 payors. We will be releasing one part every two weeks with part one covering how we get to know patients motivation and lifestyle.


Next: How We Use Machine Learning to Stratify Patient Populations. Coming on June 1.
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