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Through the collaboration of our members, MCRA helps drive performance improvements, delivers exceptional service, transforms care, and champions the health and wellbeing of the communities our members serve. 

Breaking Down Myths About Marketing To Older Customers


The reality of aging and retirement is more diverse, more complex, and more hopeful than initial forays would suggest. Older adults represent a growing sector of the population - a percentage projected to double by 2050, by which time 25-29% of the US population are expected to be 60+, while the global population is expected to reach over 2 billion. And older adults are increasingly determined to stay connected and live well. It's a vital time to understand how adults transition into productive well-being in later life stages, and how businesses and organizations can service this increasing demographic.

McClennan Group surveyed 1,114 people from ages 18 through 90 to date using a blend of validated research scales such as the Negative and Positive Affect Scale, their own quantitative measures, and original open-ended questions where participants could elaborate on answers about retirement planning, goals, an attitudes about the future.

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