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Viewpoints Blog
Through Member collaboration, MCRA helps drive performance improvements, deliver exceptional service, transform care, and champion the health and wellbeing of the communities we collectively serve.


Transforming PBM Member Engagement with AI-Powered Workflows
Ushur presents a case study on a leading PBM that sought to elevate its member experience by extending support.
Oct 23


2025 Gartner® Hype Cycle™ for Healthcare Payers
The 2025 Gartner Hype Cycle for U.S. Healthcare Payers provides expert analysis on 24 critical innovations that can help your organization. Ushur is recognized in four key categories in this year's report.
Aug 21


Should Healthcare Leaders Build with ChatGPT or Claude, or Buy Verticalized AI-Solutions?
Ushur shares how healthcare leaders can determine where to build or buy AI-solutions in this article.
Aug 13


Medicaid Redetermination: The 2025 Guide to More Effective Communications
Ushur's comprehensive eGuide is your blueprint for transforming redetermination communications from confusion into clarity, friction into seamless support, and silence into proactive engagement.
Jul 21


Embracing AI Wisely: A Health Plan Leader’s Guide to Benefits, Risks, and Readiness
MCRA representatives create a practical guide to help health plan executives understand and leverage AI.
May 8


From Concept to Conversation: Ushur’s Approach to Intelligent Interactions with GenAI
Ushurs' eGuide "Approach to Intelligent Interactions with GenAI" discusses how GenAI enables faster resolutions, personalized interactions, and scalable, compliant self-service solutions.
Apr 23
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