Viewpoints Blog

Discover how Freshpaint Consent Manager delivers true healthcare-focused privacy compliance by enforcing consent at the data layer — preventing non-essential tracking until permission is granted, adapting to state-level privacy laws, and giving teams customizable, audit-ready consent controls to protect user privacy and power compliant analytics and marketing.

The Managed Care Resource Alliance (MCRA) has partnered with the New York Health Plan Association (NYHPA) to launch a new educational series focused on the operational, regulatory, and strategic challenges facing health plans. Through peer-driven discussions and real-world case studies, the series highlights practical solutions and industry-leading insights.

Learn how forward-thinking healthcare marketers are finding new ways to adapt to the ever-changing landscape in Freshpaint's e-guide.

Freshpaint presents a case study to help Allergy Partners drop their cost-per-lead (CPL) with Freshpaint's Healthcare Privacy platform.

Healthcare marketers are facing an impossible choice: comply with privacy regulations and lose visibility or risk non-compliance to maintain performance. Freshpaint shares an alternative to strike the right balance.

Welcome Freshpaint to the Alliance! Freshpaint enables payers to securely track and optimize the member journey while being HIPAA compliant.