top of page

Viewpoints Blog
Through Member collaboration, MCRA helps drive performance improvements, deliver exceptional service, transform care, and champion the health and wellbeing of the communities we collectively serve.


The Dark Side of AI: Assessing Liability When Bots Behave Badly
Epstein Becker Green explores the legal and ethical challenges when AI goes wrong — investigating liability for chatbot harm, recent lawsuits, regulatory trends, and best practices for safer design.
Sep 30, 2025


The Biggest Risk in Healthcare Marketing: Standing Still
Learn how forward-thinking healthcare marketers are finding new ways to adapt to the ever-changing landscape in Freshpaint's e-guide.
Sep 23, 2025


Return Mail and CMS Audits: What You Don’t Track Can Hurt You
When mail is returned undelivered without a resolution process, it’s a red flag for auditors. Learn how Command Direct helps health plans build audit-ready return mail processes that track, resolve, and secure every communication.
Sep 16, 2025


High-Value Care: Time for a Reckoning, Not a Rerun
High-value care is shifting from buzzword to necessity. Rising costs and patient demands mean providers must deliver better outcomes at lower costs.
Sep 9, 2025


Why Trust is Key to Member Engagement
Discover why trust is key to member engagement, and explore how Medicare and Medicaid plans can build this trust through reliability, transparency, and peer-to-peer connections to help members achieve better health outcomes.
Sep 5, 2025


How Allergy Partners Dropped Their CPL from $300 to $12 with Freshpaint’s Healthcare Privacy Platform
Freshpaint presents a case study to help Allergy Partners drop their cost-per-lead (CPL) with Freshpaint's Healthcare Privacy platform.
Aug 26, 2025
bottom of page
