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Insights & Perspectives
Insights & perspectives features MCRA Member contributions, organizational updates, and informed viewpoints on the issues influencing healthcare today. It’s where MCRA Members share expertise, progress, and perspective.
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MCRA and NYHPA Partner to Spark Meaningful Industry Conversations
The Managed Care Resource Alliance (MCRA) has partnered with the New York Health Plan Association (NYHPA) to launch a new educational series focused on the operational, regulatory, and strategic challenges facing health plans. Through peer-driven discussions and real-world case studies, the series highlights practical solutions and industry-leading insights.
Jan 201 min read
Don’t Fly Blind: How Payers Can Balance HIPAA Compliance and Marketing Performance
Healthcare marketers are facing an impossible choice: comply with privacy regulations and lose visibility or risk non-compliance to maintain performance. Freshpaint shares an alternative to strike the right balance.
May 19, 20255 min read
Welcome Freshpaint to the Alliance
Welcome Freshpaint to the Alliance! Freshpaint enables payers to securely track and optimize the member journey while being HIPAA compliant.
Apr 8, 20252 min read
MCRA Expands Digital Footprint through Partnership with Healthcare BizDev | Health Insurance Plan News
MCRA proudly announces its latest collaboration with HCBizDev, a renowned provider of comprehensive marketing solutions...
Feb 8, 20241 min read
Driving Audience Engagement in the Complex Managed Care Marketing Landscape
In this Industry Leader Interview, o2kl discusses the topic "Driving Audience Engagement in the Complex Managed Care Marketing Landscape"
Jan 31, 20243 min read
Elevate Your Prospecting for Exceptional Results with Lead Hero
MCRA has partnered with Lead Hero, a company utilizing technology to help organizations generate high-value leads through LinkedIn campaigns
Oct 3, 20231 min read
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