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Insights & Perspectives
Insights & perspectives features MCRA Member contributions, organizational updates, and informed viewpoints on the issues influencing healthcare today. It’s where MCRA Members share expertise, progress, and perspective.
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High-Value Care: Time for a Reckoning, Not a Rerun
High-value care is shifting from buzzword to necessity. Rising costs and patient demands mean providers must deliver better outcomes at lower costs.
Sep 9, 20253 min read


How Allergy Partners Dropped Their CPL from $300 to $12 with Freshpaint’s Healthcare Privacy Platform
Freshpaint presents a case study to help Allergy Partners drop their cost-per-lead (CPL) with Freshpaint's Healthcare Privacy platform.
Aug 26, 20253 min read


2025 Gartner® Hype Cycle™ for Healthcare Payers
The 2025 Gartner Hype Cycle for U.S. Healthcare Payers provides expert analysis on 24 critical innovations that can help your organization. Ushur is recognized in four key categories in this year's report.
Aug 21, 20251 min read


How Optimized OEP Campaigns Fueled Medicare Advantage Growth
Engagys presents a case study to improve member engagement, reduce churn, and generate high-quality leads for a large regional Blues plan.
Aug 20, 20252 min read


The Cost Surge Dilemma: How Employers are Taking Back Control
With Medicaid cuts looming, rising medical costs, employers are taking charge—designing networks, contracting directly with drug manufacturers, and partnering with PCPs to control costs and improve outcomes.
Aug 19, 20252 min read


Why So Many System Implementations Fall Short—And What We Can Do About It
Impresiv Health is breaking down the 5 critical pitfalls that cause healthcare system implementation to fail. Read their insights and what to do differently.
Aug 18, 20253 min read
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