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Viewpoints Blog

Through Member collaboration, MCRA helps drive performance improvements, deliver exceptional service, transform care, and champion the health and wellbeing of the communities we collectively serve.

Postage Rates Rise Again: The Growing ROI of Electronic Communications

As postage rates continue to rise, the benefits of transitioning to electronic noticing for Health Plans become even more apparent. The recent proposal by the United States Postal Service (USPS) to implement new pricing in 2024, with a 2-cent hike in the cost of a First-Class Mail Forever stamp, indicates a significant shift in the postal landscape, potentially impacting various industries, including the healthcare sector.

The suggested adjustments, recently greenlit by the governors of the Postal Service, are slated to increase mailing service product prices by approximately 2%. While this may seem like a modest adjustment, the cumulative effect can be significant, especially for large-scale operations such as Health Plans that regularly communicate with their members via mail.

Postal Chart

Amidst these changes, it is becoming increasingly clear that the future of efficient and cost-effective communication lies in electronic noticing. Health Plans are swiftly recognizing the advantages of leveraging digital communication platforms to reach their members. By embracing electronic noticing, these plans can not only mitigate the impact of rising postage rates but also streamline their communication processes, leading to improved efficiency and enhanced member engagement.

The benefits of electronic noticing extend far beyond cost savings. By leveraging digital platforms, Health Plans can ensure faster and more reliable delivery of critical information to their members. Electronic notices can be delivered instantly, eliminating the delays associated with traditional mail services. This expedited communication process is particularly crucial when disseminating time-sensitive information, such as policy updates, appointment reminders, or crucial health-related notifications.

Moreover, electronic noticing offers enhanced accessibility, allowing Health Plans to cater to a diverse range of communication preferences among their members. With the rise of digital connectivity and the widespread use of smartphones and other electronic devices, individuals are increasingly accustomed to receiving and processing information electronically. By adopting electronic noticing, Health Plans can cater to these evolving communication preferences, enhancing member satisfaction and overall engagement.

Furthermore, the transition to electronic noticing aligns with the broader trend toward digital transformation within the healthcare industry. With the increasing adoption of electronic health records and telemedicine, embracing digital communication methods seamlessly integrates with the overarching digitalization efforts in the healthcare sector. This integration not only fosters a more interconnected healthcare ecosystem but also contributes to improved data management and streamlined administrative processes, ultimately leading to more efficient and responsive healthcare services for members.

However, it is essential for Health Plans to ensure the security and privacy of sensitive information when implementing electronic noticing systems. Robust data security measures, such as encrypted communication channels and stringent data protection protocols, must be prioritized to safeguard confidential member data and comply with stringent healthcare regulatory standards.

Author: Gary Bolnick, CEO of Command Direct

For more information about Command Direct and its services visit


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