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Insights & Perspectives
Insights & perspectives features MCRA Member contributions, organizational updates, and informed viewpoints on the issues influencing healthcare today. It’s where MCRA Members share expertise, progress, and perspective.
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Introducing Freshpaint Consent Manager: Built for State-Level Privacy Compliance in Healthcare
Discover how Freshpaint Consent Manager delivers true healthcare-focused privacy compliance by enforcing consent at the data layer — preventing non-essential tracking until permission is granted, adapting to state-level privacy laws, and giving teams customizable, audit-ready consent controls to protect user privacy and power compliant analytics and marketing.
Jan 293 min read
MCRA and NYHPA Partner to Spark Meaningful Industry Conversations
The Managed Care Resource Alliance (MCRA) has partnered with the New York Health Plan Association (NYHPA) to launch a new educational series focused on the operational, regulatory, and strategic challenges facing health plans. Through peer-driven discussions and real-world case studies, the series highlights practical solutions and industry-leading insights.
Jan 201 min read
The Biggest Risk in Healthcare Marketing: Standing Still
Learn how forward-thinking healthcare marketers are finding new ways to adapt to the ever-changing landscape in Freshpaint's e-guide.
Sep 23, 20252 min read
How Allergy Partners Dropped Their CPL from $300 to $12 with Freshpaint’s Healthcare Privacy Platform
Freshpaint presents a case study to help Allergy Partners drop their cost-per-lead (CPL) with Freshpaint's Healthcare Privacy platform.
Aug 26, 20253 min read
Don’t Fly Blind: How Payers Can Balance HIPAA Compliance and Marketing Performance
Healthcare marketers are facing an impossible choice: comply with privacy regulations and lose visibility or risk non-compliance to maintain performance. Freshpaint shares an alternative to strike the right balance.
May 18, 20255 min read
Welcome Freshpaint to the Alliance
Welcome Freshpaint to the Alliance! Freshpaint enables payers to securely track and optimize the member journey while being HIPAA compliant.
Apr 8, 20252 min read
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