This white paper series comprises five segments. McLennan Masson created them to demonstrate the comprehensive capabilities of GoodLife Media™ through a pilot in the health industry with one of the U.S. top 5 payors. The pilot's focus was to validate the hypothesis that their level of personalization helps drive significant savings. If proved true, this would allow the payor to gain an acquisition and retention strategy for their Medicare Advantage plans.
Part Five | Published July 29, 2022 How We Proved Savings of $1,598 Per Member Per Year.
Everyone needs to know ROI—for the right reasons. This section describes how we set up test and control groups for rigorous KPI measurement; and how we constructed an analytics dashboard for displaying engagement, gap closure and cost savings in real-time.
To evaluate the impact of the program, two groups were set up: “test” group (exposed to standard Humana communications & GoodLife Media™ personalized content) and a lookalike “control” group (exposed only to Humana communications). Comparing these two groups provides insight into how effective the program is. In order to increase confidence in the ability to compare the two groups, additional analysis was performed to confirm the level of similarity between them.
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GoodLife Media™ is a precision communication solution made possible through users’ behavior, motivation & lifestyle data. We created a white paper, divided into 5 segments, to demonstrate the comprehensive capabilities of GoodLife Media™ through a pilot in the health industry with one of the U.S. top 5 payors. We will be releasing one part every two weeks with part one covering how we get to know patients motivation and lifestyle.