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Insights & Perspectives
Insights & perspectives features MCRA Member contributions, organizational updates, and informed viewpoints on the issues influencing healthcare today. It’s where MCRA Members share expertise, progress, and perspective.
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The invisible cost system: Why health plans keep missing millions in print and mail savings
While health plans invest aggressively in member experience, care management, and digital engagement, the communications infrastructure supporting all of it continues to operate as a cost center rather than a strategic capability.
Feb 164 min read


With CMS Poised to Roll Back the Mid-Year Notice Rule, Strategic Member Communication Matters More Than Ever
CMS has proposed rescinding the Mid-Year Supplemental Benefit Notification requirement as part of the CY2027 Proposed Rule, with enforcement already paused for 2026. While the mandate may be removed, the need for clear and effective member communication remains.
Dec 5, 20254 min read


The Medicare Prescription Payment Plan: New 2025 Requirements Create Complex Operational Challenges for Health Plans
M3P isn’t just about payment flexibility, it’s about making healthcare more accessible, understandable, and member-friendly. Command Direct breaks down the mandate.
Oct 1, 20253 min read


Return Mail and CMS Audits: What You Don’t Track Can Hurt You
When mail is returned undelivered without a resolution process, it’s a red flag for auditors. Learn how Command Direct helps health plans build audit-ready return mail processes that track, resolve, and secure every communication.
Sep 16, 20252 min read


Transforming Healthcare Communication: How We Cut Return Mail by 50% for a Major Medicare Advantage Plan
Command Direct presents a case study on how they helped a regional Medicare Advantage Health Plan cut down on return mail.
Aug 12, 20253 min read


Navigating the New CMS Compliance Landscape: Supplemental Benefits Communication in the Age of Accountability
The CMS Final Rule is rapidly transforming Medicare Advantage communications. Command Direct breaks down what the "accountability era" means for Medicare Advantage and how to build systems that adapt to future regulatory changes.
Jul 30, 20255 min read
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