Inclusive Engagement for Populations Living with Disabilities​

Originally published by Engagys

Business Opportunity

Identify messaging gaps to increase Medicaid engagement for members living with disabilities

Client Profile

National healthcare organization providing social security Medicaid disability benefits (SSI)

Engagys Solution

• Optimize an end-to-end journey to better accommodate Medicaid populations with disabilities​

• Revise messaging with behavioral science principles to improve response and urgency​

• Update branding to increase trust and improve layouts for easier consumption

Results

• 90% improvement in Medicaid SSI engagement from 20% to +35%

• Cost savings with reduced human intervention needs within the journey​

• Increased customer service productivity for higher-value touches​​

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