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Insights & Perspectives
Insights & perspectives features MCRA Member contributions, organizational updates, and informed viewpoints on the issues influencing healthcare today. It’s where MCRA Members share expertise, progress, and perspective.
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The 5 Stages of Payer CX Maturity, and Why Most Plans Get Stuck in the Middle
When a health plan’s AI isn't working, the instinct is to blame the technology. Wrong model, wrong vendor, wrong use case. But in most cases, the AI itself isn't the problem. The problem is what the AI was built on top of, and the fact that nobody fixed that first.
To understand why, it helps to understand where your plan actually sits today, and what it truly takes to move forward. That's what the CX Maturity Scale was built to show.
Oct 16 min read


Simplify Healthcare Accelerates Expansion of Its Payer AI Platform
AI is becoming a bigger part of the conversation around how health plans operate, but the real opportunity is in turning that technology into practical, measurable improvements.
We’re excited to see MCRA Member Simplify Healthcare continuing to expand in this space with the growth of its Payer AI Platform. The company’s latest announcement highlights its focus on helping health plans connect data, workflows and intelligent automation across key areas of the payer enterpris
Aug 311 min read


The Impact of CMS and HHS Rules on Responsible AI Use
Avalere Health shares the second episode of One the Record—A rapid-fire series delivering expert clarity on major CMS and HHS rules. In five minutes, get the insights, implications, and decisive perspective leaders need now.
Jun 261 min read


AI Across Payers, Providers, and PBMs: Turning Pilots into Progress
Explore how payers, providers, and PBMs are moving AI from pilot projects to real operational impact. Learn the top use cases, barriers to scaling, and the key metrics and strategies driving successful AI adoption across the healthcare ecosystem.
Dec 10, 20254 min read


Transforming PBM Member Engagement with AI-Powered Workflows
Ushur presents a case study on a leading PBM that sought to elevate its member experience by extending support.
Oct 23, 20252 min read


The Dark Side of AI: Assessing Liability When Bots Behave Badly
Epstein Becker Green explores the legal and ethical challenges when AI goes wrong — investigating liability for chatbot harm, recent lawsuits, regulatory trends, and best practices for safer design.
Sep 30, 202510 min read
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