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Insights & Perspectives
Insights & perspectives features MCRA Member contributions, organizational updates, and informed viewpoints on the issues influencing healthcare today. It’s where MCRA Members share expertise, progress, and perspective.
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Why Trust is Key to Member Engagement
Discover why trust is key to member engagement, and explore how Medicare and Medicaid plans can build this trust through reliability, transparency, and peer-to-peer connections to help members achieve better health outcomes.
Sep 5, 20252 min read
How Allergy Partners Dropped Their CPL from $300 to $12 with Freshpaint’s Healthcare Privacy Platform
Freshpaint presents a case study to help Allergy Partners drop their cost-per-lead (CPL) with Freshpaint's Healthcare Privacy platform.
Aug 26, 20253 min read
OBBBA Provider Tax Provisions Impact on Medicaid Stakeholders
Avalere Health explores the changes to provider tax provisions included in the One Big Beautiful Bill Act. The article discusses how it will impact state Medicaid funding, and its effects will be felt by plans and providers.
Aug 25, 20254 min read
2025 Gartner® Hype Cycle™ for Healthcare Payers
The 2025 Gartner Hype Cycle for U.S. Healthcare Payers provides expert analysis on 24 critical innovations that can help your organization. Ushur is recognized in four key categories in this year's report.
Aug 21, 20251 min read
How Optimized OEP Campaigns Fueled Medicare Advantage Growth
Engagys presents a case study to improve member engagement, reduce churn, and generate high-quality leads for a large regional Blues plan.
Aug 20, 20252 min read
The Cost Surge Dilemma: How Employers are Taking Back Control
With Medicaid cuts looming, rising medical costs, employers are taking charge—designing networks, contracting directly with drug manufacturers, and partnering with PCPs to control costs and improve outcomes.
Aug 19, 20252 min read
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