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Viewpoints Blog

Through Member collaboration, MCRA helps drive performance improvements, deliver exceptional service, transform care, and champion the health and wellbeing of the communities we collectively serve.

The MCRA welcomes Wunderman Thompson Health as a member!


We are excited to announce that Wunderman Thompson Health has joined the alliance.


WT Health’s foundational roots are in Medicare and Individual direct pay direct marketing. Through a unique combination of data, strategy, creativity and technology, they help healthcare organizations simplify complex marketing and sales challenges. Their strategic engagements with health plan clients have ranged from plan launch to optimizing existing plan marketing and member engagement activity. WT Health’s uniqueness is driven by their broad direct marketing capabilities that includes strategy and media planning, creative design, omnichannel execution (mail, digital, DRTV, OOO), data, and analytics for campaign measurement. They've created proprietary processes and proven deployment methodologies that drive exceptional results. The approach is client specific based heavily on their marketing objectives and sales engagement process.


Learn more about Wunderman Thompson Health:


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